There are countless LinkedIn lead generator options out there. If you type those three words in a search engine, you’ll be met with a ton of lead agencies that will offer you their services in hopes that they’ll raise your leads on LinkedIn.
But, are those agencies really worth it, and is there anything that you can do in order to generate leads on your own without paying tons of money to an agency that can’t guarantee you success?
Well, that’s what you’re going to find out today. I’ve decided I have had enough of those agencies, and I’ve asked myself the question of “Is there a better alternative?”.
Today, I’m here to present you the answers I’ve come to when I asked myself that question, and I believe you’ll be delighted to hear about them.
So, without any further ado, let’s jump straight in and see what those leads are all about!
LinkedIn Leads – What Are They And Are They Important?
First of all, in order to understand how you can generate leads, you have to understand what leads are. Only there and then you can understand how to generate them in bigger numbers.
So, what are leads?
| A lead is a person or a business that can potentially become a client in the future. There can’t be a client that wasn’t a lead at one point, so it’s an unskippable step in generating clients that will enjoy your products or services. |
Now, why are leads important? Well, the answer is hiding in the definition of a lead. Leads turn into regular clients that bring profit, longevity to your company’s business, a good name, and reputation.
All in all, it’s crucial to generate leads in order to generate clients and keep yourself and your company going.
That’s the most important thing about leads, and that’s why everybody wants to generate as many leads as possible.
LinkedIn is a platform that shines in this department since its orientations are directed towards business and not entertainment.
It’s a perfect ecosystem for generating leads for your company, product, or service, and that’s why people use it so often to do exactly that.
The most important thing about LinkedIn leads is that they’re easy to come by if you know what you’re doing and if your strategy for generating leads is based on research and previous experiences.
But, otherwise – you might have a problem when it comes to generating leads since that can’t be done in any way without proper circumstances and actions you take in order to achieve a desired number of leads.
Leads On LinkedIn – Is There Any Difference?
Just because a lead is called a LinkedIn lead doesn’t mean it’s much different, if different at all, from a lead that’s not from LinkedIn.
LinkedIn is just a platform that allows you to focus on generating leads, and that’s why it’s different from the normal lead-generating process.
People that are already interested in something similar to what you’re offering are browsing LinkedIn, and by doing so – they make your job that much easier.
So, it’s quite smart to generate leads on LinkedIn as well as on other platforms and in other ways.
Basically, any space that allows you to do so should be used for that without exception, and in the digital world, LinkedIn is the best place for you to generate leads.
If we’re talking about potential technical differences, there aren’t many. The main difference is that you mainly call or email your leads outside LinkedIn, and with LinkedIn, you use the platform provided for that.
Otherwise, leads are leads, and the way you generate them doesn’t play a particular role in the rest of the process of closing a deal.
How To Generate LinkedIn Leads? – Tactics & Strategies
As I’ve mentioned before, LinkedIn is good for many reasons, but one of those reasons is that your potential leads are already looking for what you’re offering.
It means that you don’t have to do all the work and do it all the time, which is quite nice since you’ll have extra time to invest in something other than generating leads on LinkedIn in particular.
But, there still are some things you need to do in order to secure your leads and lock them in.
Now, how do you generate leads on LinkedIn?
The first thing is to make your LinkedIn profile approachable for your potential leads. When I say this, I mean that your potential LinkedIn leads see that your profile is a place where they can find what they’re looking for.
First of all, make sure that it’s clear what it is that you’re doing, and what you’re offering.
If your profile looks like the one that you’ve just taken a look at, your potential leads can’t see what you’re offering, so they can’t show any interest in it.
So, before you start doing anything else, make sure your LinkedIn profile is appealing to the eyes and doesn’t have a lack of information.
Information that should be displayed is:
- Your name
- A picture
- What do you do
- What company you’re working at
- Your position
- What you’re offering
If a potential lead sees that you can offer them something they’d like, there is a chance of them contacting you first.
Now, the second thing that you should be paying close attention to is to put out regular content that is easy to interact with and can draw in leads.
For example, if you’re selling a product, and there has been a rebranding of the packaging of that product, you mustn’t miss out on the opportunity to share that on LinkedIn.
The third, and probably the most important thing is communication. You should constantly communicate with people that you think of as potential leads. Messaging is quite crucial in this third step.
Your messages shouldn’t sound too robotic or mechanical since people can pick up on that quite quickly, and if they see that you don’t get a genuine response from them – they won’t give you a genuine response, even if they’re interested.
Showing that you care about your potential leads or clients is crucial, and it starts with the first message you send them.
I understand that cheap automation tools seem like a great idea and a great solution for this problem, but trust me – they’re not.
It’s better that you put some more time into messaging people than to use a cheap automation tool. Your success rate will be higher and you know that all your leads are genuine.
In addition to that, you should make yourself more approachable, as much as that’s possible on a network such as LinkedIn.
Joining groups is a fantastic way of doing so, especially since you also have an insight into what other people are talking about and what are their points of interest.
If your interactions sound and feel overly formal, a big majority of people won’t feel comfortable telling you about their doubts, wishes, and other crucial things that a lead can help you with unknowingly.
Also, it would be great if you could make a list of your leads, so you never lose track of them. Even if you only have one or two, that can easily change by the time one afternoon goes by.
Keep everything organized and systematic in order to keep your workflow consistent. People tend to overlook this step of your strategy, and that’s when mistakes happen.
Keeping a tidy list of your leads, and after that, your prospects and clients with notes is something that’ll help you personalize the interaction and not sound like that lead is just another person on the line that you have to contact that day.
The last, but not the least important thing – do your research. If you know that a specific group of people is looking for what you’re selling, you should target them instead of targeting anyone and everyone.
By doing so, you’ll be able to save yourself some more time, boost your success rate, and potentially make more deals.
LinkedIn Lead Generator – My Final Thoughts
Before I start summing up everything that I’ve said in this article, it’s crucial that I stress that cheap and not-proven packages, apps, and services that offer you LinkedIn leads shouldn’t be your first option.
Always try to build a list of leads by yourself, and if that number becomes overwhelming for you, then you can turn to some alternative resources that should first be tested.
But otherwise, let’s recap:
First of all, you should look and present yourself as approachable as possible. Keep your LinkedIn profile tidy, clean, and full of useful information.
Join groups so you can find out more about what your potential leads want, and narrow down a group of people that might be your potential leads.
Also, keep a list of your leads somewhere with important notes so next time you contact them, they feel a personal connection with you.
And when it comes to messages, don’t use generic, mechanical-looking, and automated-like messages when you’re contacting your potential leads.
Make them feel like you care, and then you should actually take interest in the conversation.
This is the most important note in this whole article. Sometimes you have to offer something your lead is willing to buy at that moment, but because of your approach – the search for an alternative.
Now that you have a close overview of everything that’s important, I’d say that you’re well on your way to generating some amazing leads with your LinkedIn profile.
I wish you the best of luck!