If you’re in marketing, then I’m pretty sure you’re well-aware of the importance of posting on social media.
However, to achieve the full effect, you need one key thing: LinkedIn. With effort and a good strategy on how to generate LinkedIn free leads, your business can skyrocket in no time.
To your luck, that’s exactly what I’ll be talking about today.
I’m going to explain why leads are essential and list down ways in which you can get them – for free, of course.
Stick around for a detailed free leads list of strategies you can use now.
The Importance of (Free) Leads
Maybe you’re new to marketing, perhaps you’re new to LinkedIn, or maybe you’re just after some useful tips.
Why is so much importance placed on lead generation in the world of marketing and online business?
I actually have a couple of answers to this, so let me elaborate.
Costs Less Than Other Advertisements
This goes out to everyone who is new or just “popped up” on the market and probably does not have too much money to dispose of.
One thing remains, though. They have to promote their business, and they need revenue.
Simple as that.
LinkedIn is one very cost-effective and trending way to put your business out there and promote it in the light that you want. You can forget about paying for advertisements that last only 30 seconds on a billboard in the center.
With LinkedIn, it’s here to stay.
Helps Target Audience
By using the right strategy, you can target the desired audience and increase revenue.
That’s the goal, isn’t it?
You have the opportunity to present your product or service, as well as any updates you have made in the meantime, to a selected set of clients.
The emphasis here is not on the number but on quality.
Creates Brand Awareness
In short, brand awareness refers to how well your brand is known and recognized within the marketplace in which you operate.
LinkedIn leads help you increase the chances that your brand will be more appreciated and seen. This is especially beneficial to businesses that have just entered the market, and need a little “pat on the back.”
Another thing that brand awareness through LinkedIn leads allows you is to nurture relationships with your clients or partners.
Basically, this opens the door to better and more efficient communication.
All in all, you could use a free leads generator.
Generating Leads On LinkedIn – Simple Ways You Can Use
“How to get free leads for my business?” is the question I’ll be focusing on today.
What I’m trying to say is that you don’t necessarily have to spend money to generate leads and increase your revenue.
You can do it absolutely free of charge – and I’m going to show you how.
#1: Create A Strong Presence
As I said, it’s all about building awareness and putting yourself out there for people to see and appreciate.
Naturally, the first step would be to optimize your profile, but more importantly, make sure that your executives have a strong presence on LinkedIn. They’re the most crucial link in the chain, as you know.
Think of it this way.
You’re promoting your small business on LinkedIn, but it’s not going so well, and you need a slight boost, so to say. It’s time to reach out to your executives and put them on the board as well.
They could be trendsetters, important figures with fancy bios that will get you the attention you want.
Moral of the story: Never underestimate the power of authority, even when it’s online
#2: Create A Commercial
You don’t have to waste money by putting your business on a billboard downtown where no one can see it – you can upload your personal commercial and allow a much more comprehensive range of people to see and become interested.
Anyone can do it, and it’s a recommendation. Put together a 30-second commercial where you show off the advantages of your business and why someone should reach out to you.
#3: Post Relevant Content
LinkedIn is wide-ranged, but it’s not exactly like social media.
People post almost everything on social media, and it’s still getting attention, likes, and comments from both people you know and don’t.
With LinkedIn, it’s a bit more serious. Here, it’s about promoting, but it’s your business and client connection we’re talking about. With that in mind, you should wisely optimize your business page on LinkedIn and stick to posting ONLY relevant content that’s tied to your business.
#4: Work On Your Connections
Sure, posting will do you justice, but you should also take advantage of other LinkedIn tools that you have at your disposal.
One of them is connecting with people.
You can connect to almost anyone on LinkedIn and anticipate some kind of feedback.
Here’s the deal. Set aside an hour or so and research the people that might be of interest to you and connect with them. Work on building your lead list, but only with people you actually know and want to collaborate with. Otherwise, LinkedIn can backfire.
#5: Past Leads Before New Ones
Don’t get ahead of yourself; turn your back on your past customers and forget them just like that. That’s not the way to do it.
The lack of connections is perhaps due to your profile and current inactivity, but you’ve fixed that if you take into account the first three steps. There’s still hope that you can do business with your old customers.
Only when you give it your best try and see that it’s done, then can you focus your attention on searching for new leads and creating new business links.
#6: Join Significant Groups
LinkedIn is actually doing you a favor.
How so?
Basically, it lets you connect with people that are in the same group as you. It’s pretty self-explanatory what your next step should be.
Join groups that are significant to your business and search for people who have joined them. Since you already have the same interest, it’ll be easier to establish meaningful communication once you’re connected.
#7: Update, Update, Update
If your business changes in some way, you make a great sale, or anything else business-wise – don’t keep your clients in the dark.
Keep them updated on everything – you never know what could be the turning point and make your business page spark up.
Make use of the daily update to share something (link or video) that is significant and can be traced back to your business.
#8: Build A Strong Sales And Marketing Alignment
You’re probably aware of the shift in the customer’s buying behavior. Most of them take the time to reach out to the marketing team long before it gets to the sales rep.
I’ve been in a dozen situations where a long-time customer made a statement like, “The salespeople know better what I’m looking for than the marketing team.”
It doesn’t have to be that way.
That’s precisely why you have to work towards building a solid marketing and sales alignment. You need to bring these “people” together because they’re equally important in the business.
#9: Write A Recommendation
Writing recommendations can be quite beneficial.
It’s hard to secure LinkedIn recommendations, so why not take the first step and do it on your own. Put aside a couple of minutes and write a recommendation for your customer or contact.
When you’re done and ready to post it, it will show up on their LinkedIn profile, which will directly give you a chance to be seen.
Your contact will, of course, have to approve the recommendation for it to be reposted on their profile, but that’s not going to be a problem.
#10: Maintain A Constant Presence
Spending a few days on your LinkedIn profile intensively and then ignoring it for weeks equals zero productivity.
LinkedIn doesn’t work like that.
As I’ve mentioned, you need to keep your customers and clients updated on your work and on-goings; you need to put effort into making commercials, researching and reaching out to leads, and so on.
Think of this step as a sum of everything I’ve mentioned so far. You can do all the things and take advantage of all the tips I’ve outlined, but none of them will be effective if you don’t actually SPEND TIME on your platform.
LinkedIn Free Leads Generator – Final Thoughts
It’s a wrap on how to get free leads on LinkedIn.
Now, you’re fully aware of the perks of generating free leads and what they can mean to your business. Of course, you have to stay persistent and consider everything that I’ve mentioned.
As a LinkedIn user, you need to maintain a constant presence on your platform, which means researching leads, writing recommendations, putting effort into advertising, and so on.
If you want to boost your revenue and make something more out of your LinkedIn profile, don’t hesitate to go through the tips one more time and start applying them!